Did Four Loko Just Announce a 14% Hard Seltzer?

Instagram @fourloko

PBR and Natural Light rolled out hard seltzers with higher alcohol content this week; to which Four Loko replied, “Hold my Seltzer.”

It appears Four Loko just announced on social media that it is launching its own hard seltzer labeled the “hardest seltzer in the universe,” with 14% ABV — almost triple alcohol content of White Claw, the hard-seltzer industry leader.

Four Loko entered the battle for bros, who are crucial to the hard seltzer success wave with an ad that reads, “Hard Seltzers ran so we could fly.” God help us all.

[h/t insider]