For the first time in 37 years you won’t see a Budweiser commercial when the Kansas City Chiefs take on the Tampa Bay Buccaneers next Sunday. Sam Adams has decided to give America what they have come to expect though buy “borrowing” the famous Clydesdales. Here’s the bummer, the Sam Adams ads will only run in limited local markets because Anheuser-Busch has the exclusive rights to national beer ads during the game.
In the commercial, someone unhitches the Clydesdales from their wagon, and they proceed to wreak havoc. The culprit… Sam Adams’ new spokesperson “Your Cousin from Boston”.
And while Anheuser-Busch says they won’t air ads for Budweiser, they DO have a whole slew of ads for their other brands, like Bud Light and Michelob Ultra.